Why Are Snapback Hats So Cool?

The snapback hats are becoming the latest rage among school students and every other places. When you see the hats you are mostly reminded of many sports superstars who wear them as a part of their team clothing. If you feel that you can also create a sensation among your friends, try wearing one of them and see how they respond. If you are lucky you can find other children from your neighborhood following you in a couple of days. The best place to look for them is the internet because your local stores might have only a small selection or may not have them at all. red bull hats gives you red bull energy.

wholesale-dress.net在facebook 上的成功

今天我们重点研究国内一个服饰内B2C站点在Facebook上所的营销, 同时会提及到他们成功的博客营销.

网站: http://www.wholesale-dress.net/

Facebook 主要专页地址:  https://www.facebook.com/WholesaleFashionCity

博客地址之一: http://wholesale-dress.tumblr.com/

首先, 我们通过alexa(wholesale-dress.net)查询到以下数据
流量排名, 世界第8503位
网站流量来源比例, 46%的流量来自于facebook
 

          为什么一家卖廉价服饰的B2C的站点流量排名可以做到真高, 为什么他可以有一半的流量是来自于facebook?  我们就来研究他的Facebook专页吧.

            Wholesaledress的主要facebook专页是叫wholesale city, 目前拥有粉丝20余万, 过去7天内有1万1千多人于此专页发生了互动, 这个比例是lightinthebox的2.3倍, 是dealextreme的1.7倍. 同时还拥有一些不同名字的Facebook专页, 总粉丝人数据保守估计在2万以下.

           为什么同样是20多万粉丝, dealextreme 只有6.99%的流量的来自facebook, 兰亭只有4.01%,  wholesale-dress却有45.6%呢.

解答一: 不是粉丝基数的问题
            在几个月之前wholesale dress只有10于万粉丝, 当时alexa数据显示有50%的流量来自Facebook. 对比不同时期的粉丝数量和流量来源比,粉丝基数对对流量来源比例影响也不是很大. (当然比例有所下降也是由于粉丝急剧增长而造成的’消化不良’)
解答二:  国家定位造成了大量来自Facebook的流量
           如果你仔细看wholesale-dress上的粉丝留言, 你会发现, 上面很少欧美国家的人, 通过alexa第三方平台验证, 该网站的大部分流量来自于立陶宛, 菲律宾, 科威特, 突尼斯这些’非主流’国家, 见下图所示

         这些国家的人比起欧美等, 更容易点击广告内容, 包括付费广告和专页上的更新内容. 不同于那些一味只盯紧Facebook上美国, 澳洲,加拿大和英国粉丝人群的电商, wholesale-dress另辟蹊径, 选择了竞争较少, 成本较低, 更容易点击广告的国家作为了主要定位.
             另外一个原因就是这些国家的时区和中国时区相差不大, 大多数我们白天更新的内容更容易被粉丝看到, 产生的点击量也高于其他欧美国家.
解答三: 多Page策略
           Wholesale-dress除了一个20几万的粉丝专页外, 另外自主创建了其他的以时尚服饰为专题的专页, 同时并有奖鼓励他的粉丝们为他们创建更多的专页.  这些专页会一直有人管理并维护, 每天,每个page都可以给网站带来一定的流量, 多个page同时出力, 那么从facebook去到网站的流量可想而知. 一年前, 蔷薇工作室给soobest网站采取了同样的策略, 3个总数不到2000粉丝的专页, 一天内去到网站IP能有700-800左右. Wholesale-dress的规模更大, 每日从facebook过去的流量必定是上千级别.
解答四: Facebook内容更新策略

        这也是今天这篇文章最想要提及的,Wholesale-dress的内容策略, 这也是他们做的最为出色的一点. Wholesale-dress的博客内容做的极为出彩, 点击访问他们的博客地址: http://wholesale-dress.tumblr.com/, 看你是否也被吸引住了

       Tumblr博客系统是目前国外流行的博客, 甚至有赶超wordpress的趋势, 通过Tumblr, 他们的博客内容可以自动同步到faceboook上, 基本上每隔一到两个小时, 他们的粉丝专页上就会出现一条图文并茂的更新内容, 吸引大量粉丝点击赞,留言或share.

        除了自动由博客同步更新, 专页同样会有人管理维护其他的内容, 包括游戏, 竞赛, 相册, 网站促销等. 一天下来, wholesale-city的每日更新数目可达到至少10条.
解答五: 较低的粉丝成本和广告费用.
      为什么wholesale-city可以在4个月内获得10万的粉丝? 看下图橙色曲线, wholesale city的粉丝人数从7月份开始急剧增加, 到了10月份后, 已经达到了20万

原因一: 投放了facebook广告
原因二: 投放的是非欧美等发达国家, 这些国家实际点击成本可以低到10美分, 但是非欧美国家, 如wholesale-city的主要流量来源国家, 实际点击成本可以低到1美分.
      仅仅以上五点, 就已经让wholesale-dress从其他的电商专页中脱颖而出. 以上分析均从Facebook的角度出发, 欢迎各位专家在下方留言对其网站或其他做更深入的分析.

www.wholesalefashionstyle.com

NFL Detroit Lions Snapback Hats and Caps

Detroit Lions Snapback Hats and Caps and Lions Snapback Hats have brought back popular sportswear styles from days gone by. Vintage Detroit Lions Snapback Hats allow both young and old to wear a style of hat

and cap that is enjoying a resurgence today!

 

The NFL Detroit Lions are easily recognized with their bold choice of Blue,Silver and White colors on all their Jerseys, T-Shirts and most of all their Lions Snapback Caps. If your a Detroit Lions Fan, then you will definitely enjoy wearing one of the ''hottest must have'' sportswear items on the market today! Red bull snapback hat are also you good choice!

So whether you are buying for yourself, or a favorite family member or friend, if they are a Lions fan, then they will appreciate the gift of a NFL Detroit Lions Snapback Hat. We recommend you check back often, as the stock does change daily and we wouldn't want you to miss out on the opportunity of owning your very special Lions Snapback Cap.

Looking for a Detroit Lions sport jerseys as well? Then be sure to check out the great selection at global online shop. It doesn't get any easier to shop, then from the comfort of your own home. So don't delay and get your Detroit Lions NFL Snapback Hat today! You can also find NFL monster studio headphones. That is a pretty cool design!

Monster Snapback hats with high qulity at wholesale price are you another choice from wholesalefashioinstyle.